This file of MKT 230 Week 3 Discussion Question 1 contains:
Consider a recent purchase that you or a family member has made. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item and list three reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.
