- Describe all recommendations and ideas that went into creating a new product.
- Explain how and why the group chose the product.
- Identify the consensus on the target market.
- Give the product’s name and why it was chosen based upon the target market.
- Explain how the group came up with the name of the product.
- Identify the group consensus on which advertising campaign, slogan, and general theme was more persuasive and motivational, and why.
- Identify what would you change and why.
- Give a detailed description of your group’s final advertising campaign, slogan, and general theme.
- Explain the packaging design and how it will appeal to the target market.
- Identify what types of media will be used in the campaign.
- Explain how the advertising will reach the target consumer in terms of motivational or persuasive techniques outlined in the course.
Each student should upload his or her Individual Portion of 10 to12 PowerPoint Slides (body of presentation) with in-depth speaker notes.
