Write a 350- to 700-word paper (no longer) in which you complete the following:

• Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) –honesty, responsibility, caring, respect, fairness, and citizenship.
• Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

Use at least two research sources for this paper.

Format your paper consistent with APA guidelines.

Company: Accenture 

Start by reading and following these instructions:

1. Quickly skim the questions or assignment below and the assignment rubric to help you focus.

2. Read the required chapter(s) of the textbook.  Some answers may require you to do additional research on the Internet or in other reference sources.  Choose your sources carefully.

3. Consider the discussion and the any insights you gained from it.

4. Produce the Assignment submission in a single Microsoft Word or Open Office document.  Be sure to cite your sources, use APA style as required, check your spelling.

Assignment Expectations:

• Length: At least 1250 words (about five double-spaced pages); answers must thoroughly address the questions in a clear, concise manner. Each topic should be discussed in your essay.

• Structure: Include a title page and reference page in APA style. The title page and the reference page are not counted toward the required word count. Be sure to answer all questions. There should be clear headings in your paper that shows each section you are addressing.

• References: At least three scholarly sources; include the appropriate APA style in-text citations and references for all resources utilized to answer the questions.

• Format: Save your assignment as a Microsoft Word (.doc or .docx), Open Office (.odt) or rich text format (.rtf) file type.

• Submission: Submit your assignment to the Drop Box