Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

Note: Please refrain from using assignments from other classes that you have taken.

The Analysis

Select a global company of your choice in the service industry. Using your selected global company as the subject matter, research the principles of marketing that impact this organization, and prepare an APA paper with the following:

• Describe the main line of business of the company.
• Name 4 of the countries in which the company operates.
• Explain in detail the implementation of the 4 Ps marketing mix concept by the company, including the following:Describe any differences observed in the implementation of this concept from one country to another.
  • Competition
  • Target market
  • Product strategy
  • Distribution strategy
  • Communication strategy
  • Pricing strategy

This assignment will be assessed using additional criteria provided here.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 3–4 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. 

• Title page: Remember to include the running head and the title in all capital letters.
• Abstract: This should be a summary of your paper, not an introduction. Begin writing in third person voice.
• Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced (be careful not to triple- or quadruple-space between paragraphs). The typeface should be 12 point Times New Roman or 12 point Courier in regular black type. Do not use color, bold type, or italics, except as required for APA headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-body academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
• Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format, using appropriate spacing, hang indention, italics, and upper and lower case as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations that are used in the paper. Every referenced item must have a corresponding in-text citation.

Focus of the Final Paper
Principles of marketing need to be understood by managers in order to develop and implement effective marketing practices. But the principles are only effective when applied with a consideration of the social, psychological, ethical, and political influences that impact a market. Select a specific product or industry and develop a paper demonstrating your ability to apply the concepts covered in class and analyze the issues affecting the particular market.
Writing the Final Paper
The Paper:
Must be eight-pages, double-spaced (excluding the title page, reference page, exhibits, etc.) and formatted according to APA style as outlined in your approved APA style guide.
•    Must include a cover page:
•
Title of paper
•    Student’s name
•    Course name and number
•    Instructor’s name
•    Date submitted
•    Must include an introductory paragraph that clearly defines the topic of interest.
•    Must address the topic of the paper with critical thought.
•    Must conclude with a restatement of the thesis or topic and a closing paragraph that summarizes the main point or points of your paper.
•    Must use a minimum of five references beyond the course text.
•    Must use APA style as outlined in your approved APA style guide to document all sources.
•    Must include, on the final page, a Reference List that is completed according to APA style as outlined in your approved APA style guide.