Change Management Proposal

Since the health care environment is constantly changing and transforming, the ability to manage and adapt to change is essential in health care organizations. Change, whether prompted internally or externally or perceived positively or negatively, can be unsettling, making it crucial that health care administrators understand the change process. From implementation planning to effectively communicating with employees and managing conflicts, administrators must be prepared to manage change within their organizations. For this Assignment, you examine an organization undergoing change and develop a change management proposal.

To prepare for this Assignment:

• Review this week’s Learning Resources.
• Locate and select an organization where change is currently taking place (or is scheduled to take place).
• Analyze the organization to develop a change management proposal.

The Assignment

In a 7- to 10-page proposal, address the following:

• Describe the specific organization including size, mission, and location. Describe the change that is taking place (or is scheduled to take place) in the organization.
• Analyze what is driving the change to take place.
• Given the parameters of the change, summarize the resistance or conflict you might expect and why.
• Evaluate change management theories and models and select one to apply to the change occurring in the organization. Support why you selected this theory or model.
• Apply systems thinking to address the impact of the change throughout the organization.
• Recommend strategies and innovations that could be implemented to effect the organizational change and provide rationale for the recommendations.
• Explain the role that communication will play in your plan. Analyze how communication could be used to handle concerns and doubts of stakeholders.
• Recommend strategies you will use to motivate stakeholders and prepare them to accept, embrace, and sustain the change. Categorize key groups that you anticipate will require targeted motivation strategies.
• Recommend training and support required for the successful implementation of the organizational change.
• Recommend strategies for sustaining an organizational change.
• Explain how stakeholders are involved in and held accountable for the organizational change.
• Recommend ways to measure the success of the organizational change and when transformational change has occurred.

Note: The change management proposal should be 7–10 pages, not including the title and reference pages. Include graphs or charts and a 1-page executive summary. Your Assignment must be written in standard edited English. Be sure to support your work with specific citations from this week’s Learning Resources and at least three additional scholarly sources. Refer to the Essential Guide to APA Style for Walden Students to ensure that your in-text citations and reference list are correct. See the rubric for additional requirements related to research and scholarly writing.

Business Report format required. This means use:

• A title page,

• A 1-Pg Executive Summary, followed by the body of your report that covers the Chapter 11 Marketing Framework of the text

  (a) Company description, purpose and goals;

  (b) marketing situation;

  (c) marketing initiative briefly summarized;

  (d) detailed marketing strategy elaborating on initiative;

  (e) brief implementation priorities;

  (f) forecasting;

  (g) measurement and controls. This step-by-step format will be discussed in class.

Choose any Saudi Arabian based company that you wish and identify a new marketing initiative for that company. Any aspect of marketing can be used.

Criteria & Marking:

The principles of marketing can be used to market goods, services and ideas. Your task is to use Marketing Management principles to develop a marketing plan. A detailed marketing plan is critical in creating and coordinating effective marketing activities.Your marketing plan must not exceed 1500 words and more than 1300 words and should be presented in report format.

This means five to six pages (double line spacing and 2.5cm margins), plus a title page at the front end and a list of references at the backend. Given this is an applied task, you will have limited references – selected useful academic references- for example will need to be included. Any referencing style is accepted (preferable Harvard Referencing Style)

Note: these References are not included in the word count.

Submission:

1. All assignments submitted for grading must be word processed. Students must be able to produce an electronic copy of all work submitted. Creating a backup of all your computer files is highly recommended.

2. Important: All Submission will be checked va SafeAssign. SaveAssign is an online text-matching service available through the blackboard site. It enables students to submit electronic versions of their assignments via the internet, and generate a text-matching report. This service is designed to aid in educating students about plagiarism and the importance or proper attribution of any borrowed content. It is recommended that all students apply this service prior to submitting a hard copy of their assignments.

Q 2: Presentation: Marketing Plan (5mins In class Presentation)

Type: Oral Presentation

Due Date: WEEK-13 to 15 (as can be decided by the instructor)

Weight: 5 Marks

Task Description: Professional oral presentation.

Criteria & Marking:

This is a 5 minute presentation that supports the essence of your marketing plan initiative. The presentation is done as a “Problem Solving” to the client (the Lecturer and the class members) in order to obtain acceptance of the proposal.