Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.

Create a 350- to 525-word (about 1- to 1 1/2-page) paper about motivation in which you do the following:

•Summarize the commercial.

•Describe the motivation(s) being targeted in the ad. Also consider which motivations aren’t being targeted.

•Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.

Note. Be sure to properly cite any resources you use.

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View the APA website. 

Locate an article on the website regarding ethical issues. 

Write a 1,050- to 1,400-word paper that discusses the following: 

• The issue in detail
• The ethical principle in this article that has been violated
• Diversity implications that are involved
• A mitigation strategy for the ethical issue

Format your paper consistent with APA guidelines.

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Psychology

To participate in this event, your challenge will be to live each minute of that day in as nonviolent and peaceful a way as possible. In other words, for a full 24-hour period you should do your best to put on a smile in your face and live in harmony with others and avoid causing harm. After the experience, please analysis of what the day was like in this discussion, including but not limited:
•1. How did others respond to your smiling? Do you think they noticed a difference in your behavior?
•2. What are the psychological costs and benefits of smiling? In your view, do the benefits outweigh the costs?
•3. If you wanted to encourage others to behave as you did during the Day of Smiling, what psychological techniques would you use?