Help me study for my Marketing class. I’m stuck and don’t understand.
Provide a thoughtful 250+ total word response to the following questions (you will need to answer all parts of this question) by clicking REPLY below. Please separate your answers to clearly differentiate your answers to each question below. It makes it easier to see your specific response to each part.
– Social Media Studies
Go to a Social Media site (Facebook (Links to an external site.), Pinterest (Links to an external site.), Twitter (Links to an external site.), etc.) for a retailer that you have shopped with during the last few weeks (to answer this question, you must choose a retailer that uses social media!) and answer the following: the retaile is walmart.
- How is social media used as an element in the retailer’s communication program?
- What audience do you believe is being reached with social media? Describe this target market in good detail.
- Is the social media message consistent or inconsistent with the retailer’s “traditional” communication elements (TV, magazine & radio ads, direct mailings, etc.)? Explain your answer.
- What would it take for you to “like” this retailer via social media? If you’re already a “friend,” what led you to making that decision?
