The marketing strategy for L’Oreal involves formulating a game plan that reaches all women, turning them into customers of cosmetic products. In this case, the strategy involves several steps to ensure that potential consumers are reached correctly (Xia et al., 2021). These steps include; targeting, media, and content. Targeting is the process of breaking the target audience into segments hence designing marketing trends that reach all segments. It involves dividing women into segments and formulating marketing trends that ensure all women have enjoyed the brand’s services.
Furthermore, the process involves dividing the women into various segments based on demographics. Through targeting, it is easier to identify the segments of women who are likely to purchase the cosmetic product L’Oreal (Fortunati et al., 2020). This process involves breaking the women’s groups into various segments depending on their demographic information, like geographical location, interests, hobbies, age, and previous purchasing history. In this case, women are targeted depending on their previous purchasing history, interest, and location. Therefore, it is easy to market L’Oreal cosmetics to many women since targeting identifies women living in the same place who have previously purchased cosmetic products from our company or other companies and are interested in using our product.
After identifying women living in the same place, it becomes easier to reach these customers and convince them to purchase L’Oreal from the company’s stock. Promotion is also used to capture the attention of the customers. This involves sending messages or calling the women and describing the importance of L’Oreal products (Xia et al., 2021). Media channels are also used to inform many women about the importance of L’Oreal cosmetics. Before using the media channels for the advertisement, it is ensured that they are reachable to all women. This process is conducted so that a company partner with media channels and draws a picture of the brand and its benefits to the user, showcasing it to customers. Predicting the most appropriate time to advertise the product is also essential. For instance, if the company uses TV channels as the source of advertisement, they are instructed to do it at a time when people are not busy. It could be done at night when people watch their televisions after working in daylight.
Content marketing strategy is also applied to ensure that women are engaged with the brand, attracted, and retained as loyal customers who can always purchase L’Oreal, the best cosmetic product worldwide. In order to maintain a strong trust with the women, the advertising channels provide the right information regarding the brand. For instance, relevant articles discussing the benefits and the cost-effectiveness of L’Oreal cosmetics are often sent to the clients via the media. Moreover, podcasts, videos, and other media ensure that the information provided to the women regarding L’Oreal is correct to ensure everything is clear. This approach promotes brand awareness, attracting many women worldwide to purchase this product.
Action Plan
In digital marketing, the action plan involves procedures applied by the company to develop and execute marketing strategies. The marketing plan consists of all tasks performed to meet the company’s objective. In this case, the company’s objective is to reach women on the ground and convince them to purchase L’Oreal cosmetics from the company (Tiscini et al., 2022). Various tasks are implemented to ensure that the company markets the product to women. The first is to identify a geographical location that is likely to contain many women interested in purchasing cosmetic products or who have previously purchased cosmetic products from other companies. After identifying women as the target audience, marketing channels are used for advertising the brand to women. While marketing, these channels ensure that information regarding L’Oreal reaches women.
Performing excellent branding is also essential since it enables women to distinguish it from other cosmetic brands. When the brand enters the market, women may identify it since it is well branded. The action plan involves several standard elements that facilitate achieving the set goals. The performance indicator is the main element of the action plan. These metrics are applied to measure the marketing campaign’s effectiveness and action plan. The campaign timeframe is another essential element of the action plan (Tiscini et al., 2022). This element consists of the deadlines for the completion of the tasks of marketing. The marketing budget is an important element in the action plan since it indicates the amount of money spent to complete digital marketing. In this case, it is used to evaluate the amount of money used to market L’Oreal and evaluate if the product is profitable.
Control Plan
After the action plan, the control plan is implemented to allow the advertisers to evaluate how the company performs with the strategies and the goals detailed in the marketing action plan. In this case, the control plan is applied when advertising L’Oreal cosmetics to women since it ensures all the goals detailed in the action plan are achieved (Aguiar et al., 2022). Through the control plan, the company reviews its previous performance, determining areas that need improvement. Therefore, the company improves its strategies, ensuring that considerable profits are generated, and trust between the company and its customers is highly maintained.
In conclusion, a digital marketing plan is an essential tool that facilitates a huge sales volume. Companies should formulate strategic plans that would facilitate identifying appropriate audiences hence marketing a brand to them. While marketing the L’Oreal cosmetic, it is important to consider situational analysis, objectives, tactics, strategy, and the control plan. For instance, situational analysis is used in determining the effective methodology to apply in order to improve the competitive advantage of the brand. The objectives help the team to work hard towards meeting marketing goals. Marketing strategy is essential since it helps the team to formulate a game plan that would be used to attract many customers who would purchase the product in large volumes. The action plan is the measures the marketing team takes to execute marketing strategies. Lastly, the control plan is essential since it keeps track of the company’s performance with the strategies named in the marketing plan.
References
Xia, B., Han, M., & Zhu, Y. (2021, December). Experiential Marketing of L’Oréal in China: A Case Study Based on Consumer Behavior of Chinese Female University Students. In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) (pp. 2270–2280). Atlantis Press. https://doi.org/10.2991/assehr.k.211209.373

Fortunati, S., Martiniello, L., & Morea, D. (2020). The strategic role of corporate social responsibility and circular economy in the cosmetic industry. Sustainability, 12(12), 5120. https://doi.org/10.3390/su12125120
Tiscini, R., Martiniello, L., & Lombardi, R. (2022). Circular economy and environmental disclosure in sustainability report: Empirical evidence in cosmetic companies. Business Strategy and the Environment, 31(3), 892-907. https://doi.org/10.1002/bse.2924
Aguiar, J. B., Martins, A. M., Almeida, C., Ribeiro, H. M., & Marto, J. (2022). Water sustainability: A waterless life cycle for cosmetic products. Sustainable Production and Consumption, 32, 35-51. https://doi.org/10.1016/j.spc.2022.04.008