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short assignment

SWOT Analysis

In this activity, you will start to apply the Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis method to your final project.

The SWOT analysis of your project will be incorporated into your presentation due in Module 8. This presentation must address the core program outcomes; as part of this presentation, you will use critical thinking to present a SWOT analysis of your project highlighting the strengths, weaknesses, opportunities, and threats within your problem-solving project.

Perform a SWOT analysis using your project as the base of your analysis. After the analysis is complete, you will present this information in your oral presentation. Use a quadrant style format to conduct the SWOT analysis. You may use this SWOT template (DOCX) as a guide but it is not a requirement. Your analysis of your project must include a minimum of three bullet points for each of its strengths, weaknesses, opportunities, and threats.

Compile a brief summary of your SWOT analyses into a one-page document. Use this as the bases for your discussion in your presentation in Module 8. Provide relevant details from the SWOT analyses to support your choices. Be sure to answer the following questions: Does your project have unacceptable weaknesses or threats? Are the strengths and opportunities better for one of the platforms?

PROJECT REQUIREMENTS
Taking the perspective of the CEO of the private label jewelry company Ballet Jewels and looking at the Ballet Jewels company in its entirety and at its strategic perspective, do a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your internship company, assessing the internal and external environments of your company with recommendations for improvement. This project has 3 parts:

1. Internal Analysis
By comparing your company’s core functions and capabilities versus its competition, look for both strengths and weaknesses of your organization.

You may want to consider all of the following core functions, as they may apply:
Sales & Marketing Finance & Accounting
Human Resources Research & Development
Information Systems Management
Production & Distribution

Explain the tasks performed by each function analyzed at your company (do not merely list the function) and describe what you consider to be that function’s key strengths and/or weaknesses. Important: justify your conclusions.

2. External Analysis
What’s impacting your organization from the outside? Discuss issues that could result in opportunities or threats for your organization. 

Within the overall environment consider any or all of the following that apply:
Demographic Political/Legal Economic
Socio-cultural Technological Global

Within your organization’s specific industry, consider any or all of the following that apply:
Threat of New Competition Power of Suppliers Product Substitution Threats Resource Availability Changing Customer Profile
Competitive Structure of the Industry

3. Identify specific Action Steps:
Develop specific action steps for management so that they might:
 Build upon the strengths of the company
 Fix the weaknesses
 Exploit opportunities for growth
 Prevent threats from derailing future plans

Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.

Begin by selecting an organization, product, or service for your marketing plan and complete the following:

• Describe the organization, product, or service that you selected for this assignment.
• Using the SWOT analysis, evaluate your market and future competition for your selection.
• Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.