Introduce the following TWO Theories and reflect on how they apply to the company you are studying, Square Inc: 1.Describe & Apply Marshall Mcluhan’s Theory on the Tetrad of Media Effects for Square Inc. *Additionally, Construct a Mcluhan Tetrad for the company* 2.Describe & Apply Disruptive Innovation Theory for Square Inc. *Course reading provided in document upload section
TWO PAGE ESSAY (single-spaced, Times New Roman 12, regular one-inch margins) applying the concept of TWO of the readings of the course (Mcluhan’s Tetrad of Media Effects & Disruptive Innovation Theory) to the company your team is studying (Square Incorporated). The purpose is to reflect on the TWO theories and how they apply to the company you are studying. Applying them to your company will bring the theories to life and make them easier to understand. Typical essays structure: 1) Introduce the two theories you are applying 2) Introduce the phenomenon in your company that you will be applying the theories too 3) Apply the two theories to make a prediction or to explain the phenomenon. Complete an analysis of the second theory after the first. *Required Links and Readings will be supplied*
