Integrated Marketing Communications (IMC) Plan

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client. (Reference Ch.17 for IMC Plan)Create a Microsoft PowerPoint presentation of 10 slides that includes the following components:Ch. 17 Marketing ManagementeBook CollectionChapterIn This Chapter, We Will Addressthe FollowingOcean Spray has revitalized its brandthrough extensive new product developmentand a thoroughly integrated modernmarketing communications program.