Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor’s product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor’s product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a market penetration, market saturation or product/service decline. Assignment Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). The service I am using is AT&T. I am going to launch/refresh one of their cell-phone packages which is unlimited data and 4 lines for $180 a month. AT&T’s competition is Spring and Verizon. Complete in 300 words. Please cite one peer-reviewed resource. I have attached some info on AT&T

To prepare:

Review the following:

• Chapters. 2, 3, 9, and 10 from the course text.
• The video Data-driven Instruction and Assessment: Dashboards, Part l, in which Dr. Osher describes a “dashboard.”
• The assigned article “School Climate Research Summary: January 2010” so you may formulate an understanding of how this type of datum may be a part of overall data collection for school improvement.
• The video Data-driven Instruction and Assessment: Assessment and Accountability in Improving Teaching and Learning Systems, in which Dr. Dohrer discusses the importance of assessing school climate and references this module’s readings on school climate.
• The assigned article “Mission Statements and Vision Statement: Unleashing Purpose.” Review the Texas Association of School Boards’ information about the importance of district vision statements.
• Find a mission and vision statement (and goals, if available) from Gwinnett County Public Schools in Georgia.
• Resources:
• http://www.state.nj.us/education/data/
• http://mdk12.msde.maryland.gov/index.html
• http://www.schoolclimate.org/climate/documents/SCB…
• https://www.mindtools.com/pages/article/newLDR_90….
• https://www.tasb.org/Services/Leadership-Team-Serv…
• Laureate Education (Producer). (2011e). Data-driven instruction and assessment: Dashboards, part l [Video file]. Baltimore, MD: Author.

POST:

Reference the readings and the content of Dr. Osher’s interview in the video for this module to explain the degree to which mission and vision statements in general are aligned with the data collection and diagnostic process. Use specific examples from a district’s mission statement, vision statement, or goals to illustrate the type of data you would need to collect and the diagnostic process you might follow to achieve the mission, vision, or goals of the district.