Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services. This is termed emotional appeals in advertising.
Complete the following as a team:
- Develop a research question and hypothesis to assess the effect of using emotion as a persuasive tool in advertising.
- Clearly explain how you are able to answer this question through completing a content analysis of media advertising.
- Define and locate advertising content to be analyzed in a content analysis.
- Provide images or links to the “universe” of content. (Minimum: Five online advertising content per team member).
I like the no smoking tv commercials that persuade one to stop smoking and shows the consequences of smoking.
Collaborate as a team and complete a 5- to 7-slide Microsoft® PowerPoint® presentation summarizing your team’s findings on emotional appeals in advertising.
